Privacy Policy

Last updated: 14 September 2026

Frontage ("we", "us", "our") builds and hosts websites for tradespeople at frontage.uk. This policy explains what personal data we collect, why we collect it, and the choices you have. It applies to visitors to our site and to customers who sign up for a Frontage website.

Who we are

Frontage is a UK-based business. If you have questions about this policy or how we handle your data, contact us athello@frontage.uk.

What we collect

Depending on how you use Frontage, we may collect:

• Contact and business details you give us when getting a site built, such as your name, business name, trade, service areas, WhatsApp number, email address, years of experience, jobs completed, and ratings.
• Content you send us, including logos, photos, and job updates you share via the Frontage app to keep your site current.
• Client and job data you enter into the Frontage app, such as client names and contact details, job notes, and job photos, where you use the app to manage your clients and jobs.
• Domain and site preferences, such as your chosen domain name, template, colours, and fonts.
• Payment information processed on our behalf by Stripe when you subscribe. We do not store your card details ourselves.
• Technical data, such as IP address and browser information, collected automatically when you use our site, largely for security and hosting purposes via our infrastructure provider, Cloudflare.

How we use your data

We use your data to:

• Build, host, and update the website we provide for you;
• Process payments and manage your subscription;
• Communicate with you about your site, including via WhatsApp and email;
• Provide customer support and respond to enquiries;
• Keep our service secure and working reliably;
• Meet our legal and accounting obligations.

Who we share it with

We don't sell your data. We share it only with the third parties that help us run Frontage, including:

• Stripe, to process subscription payments;
• Cloudflare, which hosts our site, your website, and any assets (such as logos) you upload;
• PostHog, hosted in the EU, for website analytics - only where you've given consent (see "Cookies and analytics" below);
• WhatsApp/Meta, where you choose to contact us or send us job updates via WhatsApp;
• Domain registrars, where a domain is registered on your behalf.

We may also disclose data if required by law, or to protect the rights, property, or safety of Frontage, our customers, or others.

How long we keep it

We keep your data for as long as you have an active Frontage subscription, and for a reasonable period afterwards to meet legal, accounting, or dispute-resolution needs. You can ask us to delete your data sooner, subject to the rights below.

Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you;
• Ask us to correct inaccurate data;
• Ask us to delete your data, where applicable;
• Object to or restrict certain processing;
• Request a portable copy of your data;
• Withdraw consent, where processing relies on it.

To exercise any of these rights, emailhello@frontage.uk. You also have the right to complain to the UK Information Commissioner's Office (ICO) atico.org.uk.

Cookies and analytics

We use PostHog, an analytics tool hosted in the EU, to understand how visitors use our site (such as pages viewed and features used) so we can improve it. We only load PostHog, and only set any related cookies, if you accept via the cookie banner shown on your first visit - reject and we won't load it. We never use PostHog for advertising, and we don't sell any data we collect to third parties.

You can withdraw consent at any time by clearing your cookies for this site and choosing "Reject" the next time the banner appears.

Changes to this policy

We may update this policy from time to time. If we make significant changes, we'll let you know by updating the date at the top of this page.

Contact us

If you have any questions about this policy or your data, emailhello@frontage.uk.